–President, Master Class Educator

As the President and Founder of Execbaby, LLC, the baby product industry's leading in-store training company, Lisa personally collaborated on training content and insights from staff and consumers from over 100,000 store visits nationwide.

With over 25 years’ experience in the baby product industry, Lisa has worked passionately on behalf of large and emerging baby brands, establishing leading partnerships with retailers, their staff and consumers, in hospital and retail markets worldwide.

With a quest for continuous learning as she worked to grow baby brands, Lisa spent time in-store conducting product training and gaining feedback from store staff and consumers on their first-hand experience with the products. The education and contributions from staff and consumers grew to be a vital part of a brand’s success. This led to Lisa founding Execbaby, LLC, the first company for in-store training, research, and education.  Execbaby, LLC grew to a 100% referral-based business due to its success supporting baby brands, their retailers, staff, and ultimately for all, the shared consumer.